Companies also need to regularly conduct privacy impact assessments, strengthen the way they seek permission to use the data, document the ways they use personal data and improve the way they communicate data breaches.ДЄnd, because itвЂ™s a regulation and not a directive, it is legally binding - meaning it cannot be opted out of, or ignored. Put simply, this means that companiesВ are now required to build in privacy settings into their digital products and websites вЂ“ and have them switched on by default. It standardizes a wide range of different privacy legislation's across the EU into one central set of regulations that will protect users in all member states. The General Data Protection Regulation (GDPR) is a new digital privacy regulationВ that wasВ introduced on the 25 th May, 2018. It was clear that something was needed to be done to regulate the management of personal data, to protect consumer interests and police the companies that collect, store and use the data, which is why in 2018, the European Union introduced GDPR вЂ“ a new set of laws designed to safeguard personal data and inform the decisions of marketers in all member states. The people that use customer data the most donвЂ™t fully understand how they should use it. ItвЂ™s even more concerning when it comes to GDPR for marketing as 41% of marketers admit to not fully understanding both the law and best practice around the use of consumerвЂ™s personal data. While, according to a report published by the Chartered Institute of Marketing, 57% of consumers donвЂ™t trust brands to use their data responsibly.ДЄnother concern is that SymantecвЂ™s State of European Privacy Report found that 90% of businesses believe itвЂ™s too difficult to delete customer data and that 60% (!) do not have the systems in place to help them do so.Д¬learly, thereвЂ™s significant disconnect between consumers, their personal data and how the companies that collect it, use it. Essentially, consumers are not convinced that companies are doing enough to protect them.ДЄ Consumer Privacy study by TRUSTe/NCSA found that 92% of online customers cite data security and privacy as a concern. However, because personal data is so valuable, itвЂ™s vulnerable to theft or misuse and this has led to consumers demanding to know how companies use and store their personal data. In fact, digital footprints have become so valuable that The Economist called personal data вЂњthe worldвЂ™s most valuable resourceвЂ™ ahead of oil, because of how much it now informs the way companies communicate with their customers and how it positively impacts customer experience. The websites you use, the calls you make, the places you visit and even the photos you take are all recorded, measured and leave a digital footprint - a footprint that is fast becoming a prized resource. In todayвЂ™s connected world, personal data is being collected at an incredible rate. To comply with GDPR, we share a marketing checklist that we have used, which includes 9 practical tips to help you get closer to meeting those EU requirements.

Learn from their mistakes before youВ schedule your next marketing campaign. In fact, 3 householdВ brands have already been fined. Failure to comply with GDPR can lead to hefty fines.GDPR has changed the way that companies communicate with prospects and customers, but what is GDPR and why introduce the new privacy law now?.

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